The sky was clear and the breeze was gentle. On November 9, GIEC company celebrated its 25th anniversary in the banquet hall of Futian Shangri-La Hotel. More than 700 people including all GIEC employees, partners and leaders and guests from various sectors of society, gathered together to witness this significant moment.

Accompanied by the melodious sound of violin, you can see the carefully decorated GIEC brand cultural wall when you enter the venue. Over the past twenty-five years of perseverance, every character and every photo etched precious moments worth remembering and recalling. Sections of history and old photos attracted guests and employees to stop and admire.

The signature wall and the photo-taking area were filled with the presence of guests, with joy on their faces, they sincerely wished GIEC a happy 25th birthday! The ceremonial welcome ritual made everyone feel the solemnity and warmth of the celebration!

Looking back on the journey, Planning for the future

As the lights dimmed, the GIEC promotional video kicked off the celebration, showing GIEC's dedication in the field of audio and video products and its continuous pursuit of excellence, from the arrressive drive in technology research and development to the meticulous workmanship in production and manufacturing; from the strict standards of quality control to the attentive customer service, GIEC has always regarded creating value for customers as the foundation for its survival and development.

Subsequently, Mr. Gu Chaoyang, General Manager of GIEC Company, delivered a speech. After hearing Mr. Gu's speech, we gained a clearer understanding of the establishment of GIEC's various product lines, and deeply felt the opportunities and challenges encountered during the company’s development. No matter what environment we are in, we always adhere to the attitude of striving for excellence, constantly refining our products and serving our customers well.

Mr. Gu Chaoyang, General Manager of GIEC Company

Mr. Chen Lixin, Executive Vice President of China Electronic Audio Industry Association, and Mr. Ma Zan, Vice President of Amlogic Semiconductor (Shanghai) Co., Ltd., also took the stage to deliver speeches, expressing their best wishes to GIEC and their expectations for future cooperation.

Mr. Chen Lixin, Executive Vice President of China Electronic Audio Industry Association

Mr. Ma Zan, Vice President of Amlogic Semiconductor (Shanghai) Co., Ltd.

Mr. Huang Rongtian, Chairman of GIEC, combined with the current situation, made an in-depth analysis of the business environment challenges GIEC is facing. He stated that we need to strengthen our faith, empower ourselves, diligently improve our core competitiveness. The road is made by walking, as long as all GIEC employees work together with undivided attention and fulfill our responsibilities, we will definitely break out of the sunny road that belongs to us.

Mr. Huang Rongtian, Chairman of GIEC Company

Honors awarded, win-win cooperation

Over the past 25 years of struggle, GIEC has had numerous companions. Amidst warm applause, awarded the titles of "Strategic Partner" to 9 companies and "Excellent Partner" to 8 companies, expressing gratitude for their support and companionship along the way. It is precisely the support and collaboration of these partners that have enabled GIEC to move forward steadily.

GIEC employee representative  Chen Sujuan

In front of the 25th anniversary cake symbolizing the company's development, Chairman Huang Rongtin, Director Zhou Kunyang and General Manager Gu Chaoyang cut the cake and toasted with the management team, wishing GIEC a brighter future.

Happy and joyful, drinking together for the future

At the celebratory dinner, the air was filled with music. The GIEC Choir took the stage first to sing "GIEC Dream, My Dream". Photo silhouettes of senior GIEC members were played to review their struggles in GIEC. "The dreams of youth have grown wings, opening our eyes to see the light of the world..." The energetic young faces on the stage seemed to pass on the torch, continuously injecting new vitality into GIEC.

The atmosphere at the dinner was lively, with a series of fantastic musical performances. Teacher Chen Xiaodong sang "Hometown in My Heart" and "Good Songs for You" with his soulful voice,which was full of vitality and expectations for the future, instantly igniting the enthusiasm of the guests. Teacher Wang Ruhua performed "Chinese Spirit" and "Moon on the Grassland", and his powerful voice echoed in every corner of the venue, like a horn inspiring GIEC people to bravely pursue their dreams and unite to fight, motivating everyone to jointly face future challenges.

Teacher An Xinhua sang "Let's Go to Happy China Together" and "China in the Lights" to bring the guests into the pulse of the times and the feelings of home and country, conveying in her songs the aspiration for a better life. Finally, teacher Chen Xiaodong and An Xinhua joined hands to sing "My Motherland and I", expressing their deep love and pride for the motherland, it made people profoundly feel that the peace and stability of the nation are powerful guarantees for the development of enterprises.

Meanwhile, the exciting lucky draw was also underway. The 30 third prize winners, 10 second prize winners, and 5 first prize winners,who received prizes of GIEC Bach audio systems, soundbars, and Blu-ray players respectively, were announced one after another to the anticipation of the crowd. And when the two lucky winners of the final special prize - Huawei foldable smartphones - were finally revealed, the atmosphere at the dinner reached its climax.

25 years of ups and downs, GIEC has been innovating and moving forward bravely. Standing at a new starting point, GIEC people are full of confidence and will embrance future opportunities and challenges with perseverance and passion, working together to create an even brilliant future!